Quality Assurance
At EricaAi, quality assurance is our highest priority—across both our AI-powered assistant and our midwife-led live chat, ensuring every response is accurate, trusted, and parent-approved.
Internal Governance - EricaAi
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Every EricaAi conversation is reviewed and quality-assured by real midwives to ensure clinical accuracy, consistency, and identify training opportunities.
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EricaAi is trained exclusively on evidence-based midwifery knowledge and brand-specific information, ensuring guidance that’s both trusted and tailored.
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With ongoing updates from the latest research and thousands of real user interactions, EricaAi is continually evolving—delivering smarter, more compassionate support with every chat.
Internal Assurance - Midwife live chat
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All midwives working with EricaAi are registered with the Nursing & Midwifery Council (or the equivalent body in their country) and are fully indemnified.
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To ensure the highest standards of care, all midwife-led chat records are regularly audited by senior midwives for clinical accuracy and alignment with evidence-based practice.
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User reviews and feedback are attributed to individual midwives and carefully reviewed to support ongoing quality, accountability, and professional development.
Compliance
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Our live chat service is regulated by the Care Quality Commission (CQC), registered with the Information Commissioner’s Office (ICO), and fully compliant with GDPR.
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Backed by over 50 years of combined midwifery expertise, EricaAi blends clinical excellence with strategic insight—delivering trusted, high-quality support for both parents and the brands who serve them.
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Every interaction is reviewed through a rigorous quality assurance framework, and we’re committed to upholding the highest standards of privacy, ethics, and evidence-based care.
Evidence-Based Ai
The world of AI is constantly evolving—especially in healthcare, where it’s reshaping how people access care, support, and information.
Here, we share relevant studies and evidence that reflect the growing potential of AI in maternal health and beyond.
As we continue to build and refine EricaAi, we’re aligning with these global shifts—delivering trusted, accessible, and emotionally attuned support that meets the expectations of a digital-first generation, from conception to early parenthood.
