EricaAI is an AI Midwife Assistant designed to support parents and expecting parents with general queries from preconception through to parenthood. Unlike other AI systems, EricaAI is trained exclusively on our bespoke, evidence-based content and undergoes a rigorous quality assurance process where qualified midwives fact-check every interaction. For businesses, EricaAI can also be trained on specific products and promotional materials to support customer service inquiries or recommend products aligned with the conversation context.

EricaAI can assist with a wide range of parenting and pregnancy-related topics including: Preconception planning and fertility questions Pregnancy symptoms, development, and concerns Labor and birth preparation Postpartum recovery and adjustment Infant care, feeding, and development Early childhood development and parenting strategies General wellness for parents and children Finding appropriate products for specific parenting needs Customer service inquiries about pregnancy and parenting products

EricaAI is trained exclusively on our bespoke, evidence-based content that has been carefully developed and quality assured. Unlike many AI systems, EricaAI doesn't rely on general internet data. We implement a robust quality assurance process where every chat interaction is fact-checked by a qualified midwife to ensure accuracy and safety of information. This specialised approach means EricaAI provides reliable, evidence-based guidance for pregnancy and parenting questions. For product recommendations, EricaAI suggests items that match your needs based on expert midwife input, but we always recommend reviewing product details before purchasing.

While EricaAI is knowledgeable about pregnancy and parenting, it does have some limitations: It cannot provide specific medical diagnoses or personalised medical advice It cannot access your personal health records or history It has knowledge limitations based on its training data It cannot replace direct care from healthcare providers It may recommend products when relevant, but cannot process purchases directly It cannot assist with illegal, harmful, or unethical requests

EricaAI stands apart from general AI assistants in several important ways: Specialised Expertise: EricaAI is exclusively trained by midwives. Bespoke Content: While most AI systems train on general internet data, EricaAI is trained solely on our carefully developed, evidence-based content. Midwife Quality Assurance: Every chat interaction undergoes a rigorous fact-checking process by qualified midwives to ensure accuracy and safety of information. Continuous Improvement: Our team of midwives regularly updates EricaAI's knowledge base with the latest evidence-based information and best practices. Contextual Product Knowledge: When integrated with product catalogs, EricaAI can make specific, relevant recommendations based on the parenting context rather than generic suggestions.

The Midwives Live Chat service connects your customers with qualified midwives who can provide information, guidance, and support on pregnancy, childbirth, postpartum care, early parenting and child development. This service is designed to support you with brand awareness, adding meaningful value and increasing customer engagement.

Our Midwives Live Chat service can be available to meet your specific requirements.

No. The Midwives Live Chat service is for informational purposes only and does not replace proper medical care. The advice provided should not be used in emergency situations and does not establish a formal provider-patient relationship. Always follow up with in-person medical care when recommended.

The Midwives Live Chat service is NOT for emergencies. If you're experiencing a medical emergency, immediately call your local emergency services (such as 999 in the UK) or go to your nearest emergency room.

Businesses can implement EricaAI in several ways: Retailers & Brands: Integrate EricaAI onto your website or in app to add value and support meaningful engagement with your brand. Erica can be trained on your product catalogs to provide personalised recommendations based on parents' needs and questions Health Insurance: Offer EricaAI as a value-added service for members Parenting Apps & Platforms: Embed EricaAI to enhance user experience with personalised guidance

Yes, EricaAI is designed specifically for mother and baby consumer brands and is tailored for use by this industry sector.

EricaAI can be trained on specific product catalogs and promotional materials to: Understand product features, benefits, and use cases Provide quick responses to general trouble shooting enquiries Identify appropriate products based on the context of parent questions Provide balanced, helpful recommendations when relevant Support customer service inquiries about products Explain product usage in the context of parenting needs All product recommendations are made transparently, with clear indication when EricaAI is suggesting commercial products.

When EricaAI suggests products, it does so based on the context of your conversation and questions. For example, if asked about managing morning sickness, it might suggest evidence-based remedies which could include specific products. EricaAI will always clearly indicate when it's making a product recommendation, and these suggestions are based on relevance to your needs rather than paid placements (unless specifically disclosed).

For B2B partnerships, we offer customised service packages based on your organisation's specific needs, these can include EricaAI, Midwives Live Chat Service, bespoke digital resources and parenting courses. Please contact us for further information using the contact us form on the website or email: hello@ericaai.co.uk

We take data security very seriously. All communications with our servers are encrypted using industry-standard protocols. We implement robust security measures to protect your data and regularly update our systems to address potential vulnerabilities. This includes all conversations through both our AI service and the Midwives Live Chat.

Your inputs may be used to improve our AI systems and services. However, we anonymise this data and do not share personally identifiable information with third parties without your consent. For the Midwives Live Chat service, your consultation data is treated with additional privacy protections in accordance with healthcare privacy standards. Please refer to our Privacy Policy for comprehensive information.