Question 1

What is EricaAI?

Accepted Answer

EricaAI is an AI Midwife Assistant designed to support parents and expecting parents with general queries from preconception through to parenthood. Unlike other AI systems, EricaAI is trained exclusively on our bespoke, evidence-based content and undergoes a rigorous quality assurance process where qualified midwives fact-check every interaction. For businesses, EricaAI can also be trained on specific products and promotional materials to support customer service inquiries or recommend products aligned with the conversation context.

Question 2

What can I use EricaAI for?

Accepted Answer

EricaAI can assist with a wide range of parenting and pregnancy-related topics including:
 • Preconception planning and fertility questions
 • Pregnancy symptoms, development, and concerns
 • Labor and birth preparation
 • Postpartum recovery and adjustment
 • Infant care, feeding, and development
 • Early childhood development and parenting strategies
 • General wellness for parents and children
 • Finding appropriate products for specific parenting needs
 • Customer service inquiries about pregnancy and parenting products

Question 3

How accurate is EricaAI?

Accepted Answer

EricaAI is trained exclusively on our bespoke, evidence-based content that has been carefully developed and quality assured. Unlike many AI systems, EricaAI doesn't rely on general internet data. We implement a robust quality assurance process where every chat interaction is fact-checked by a qualified midwife to ensure accuracy and safety of information. This specialised approach means EricaAI provides reliable, evidence-based guidance for pregnancy and parenting questions. For product recommendations, EricaAI suggests items that match your needs based on expert midwife input, but we always recommend reviewing product details before purchasing.

Question 4

Are there any limitations to what EricaAI can do?

Accepted Answer

While EricaAI is knowledgeable about pregnancy and parenting, it does have some limitations:
 • It cannot provide specific medical diagnoses or personalised medical advice
 • It cannot access your personal health records or history 
 • It has knowledge limitations based on its training data
 • It cannot replace direct care from healthcare providers
 • It may recommend products when relevant, but cannot process purchases directly
 • It cannot assist with illegal, harmful, or unethical requests

Question 5

What makes EricaAI different from other AI assistants?

Accepted Answer

EricaAI stands apart from general AI assistants in several important ways:
1. Specialised Expertise: EricaAI is exclusively trained by midwives.
2. Bespoke Content: While most AI systems train on general internet data, EricaAI is trained solely on our carefully developed, evidence-based content.
3. Midwife Quality Assurance: Every chat interaction undergoes a rigorous fact-checking process by qualified midwives to ensure accuracy and safety of information.
4. Continuous Improvement: Our team of midwives regularly updates EricaAI's knowledge base with the latest evidence-based information and best practices.
5. Contextual Product Knowledge: When integrated with product catalogs, EricaAI can make specific, relevant recommendations based on the parenting context rather than generic suggestions.

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"Your customers are already online —
make sure the support they find is accurate, empathetic, and expertly designed."
EricaAi, the Midwife Assistant & Brand Ambassador