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EricaAi
Real Midwives
Evidence Based
Multilingual
Culturally appropriate
User Journey With EricaAI
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Over 60% of our chat users reach out during their first trimester—but we support parents at every stage, from trying to conceive through to those tricky toddler years.
Whether it’s a quiet question in the middle of the night or a moment of uncertainty on the go, users can chat with EricaAi anytime, anywhere. Each question is carefully analysed, drawing from an extensive, midwife-informed knowledge base to provide accurate, appropriate, and empathetic responses—every time.
Personalised
response
Each conversation with EricaAi is uniquely tailored to the user and can continue as long as they need support.
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Where helpful, EricaAi can also suggest trusted products that align with the conversation—gently guiding parents toward solutions that support their journey, never in a pushy way.
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Behind the scenes, trained midwives review every response—ensuring clinical accuracy, upholding quality, and taking over the chat when human expertise is needed.